AI-enabled business intelligence
Cutting edge machine learning and AI adjusted to business intelligence & analytics can get you ahead of the competition.
- Predict what is likely to happen with your key performance indicators, your customers’ behaviour and your products.
- Use data and machine intelligence rather than guesswork to reach prompt decisions for your business!
We are your data science team
We understand well that the skills needed for the development and maintenance of Business intelligence frameworks and AI components are in short supply and costly to your enterprise. You do not need an in-house data science team to develop and drive a business analytics framework. We will devise tools and solutions easy for you to use, scalable and affordable, requiring minimal maintenance.
Customer Lifetime Value (CLV) is the total amount of money a customer is expected to spend for your products or services over time. AI can predict the CLV of highly granular segments of your customers, or even of each and every customer of yours! This allows you to appropriately adjust and personalize your marketing actions and budgets for your profitable and highly profitable customers.
It is way more expensive to acquire a new customer than to retain an existing one that is about to churn. Provided, of course that you can identify those customers that will churn in the near future. AI churn prediction models can detect customers which are at high risk of churning, just on time! You can now perform targeted proactive retention actions and retain your customers for long.
AI empowers recommendation engines that consumes past transactions and behavioural data and learns customer profiles, product preferences, and purchase patterns. Then they make personalized suggestions for products & services that your customers might not even know that they would like! Our recommender systems are tailored to your product line, business models and customer characteristics
Customer segmentation
We help you better understand who your customers are, their profiles, what they need and how they experience your brand.
Market basket analysis
Uncover associations and dynamics between your products solely based on your customer purchasing habits.
Up & cross-selling
Boost your revenue by leveraging AI models that identifies customers and products which are liable to up-sell (replace product with a more pricy one) or cross-sell (extend basket with extra products).
We mobilise AI & Machine Learning tools and models to predict what will happen with respect to quantities and KPIs of interest. Predict your future sales, forecast the future demand of your product categories and gain insights into potential future trends.
Target your marketing actions, discount coupons or personalized advertisements to the right customers. Up-lift modeling allows you to identify individuals who will purchase your products only as a result of giving them an insentive, e.g. a promo code. On the same time, customers that would convert anyway or they would not purchase either way, they can left untreated saving money from your marketing budget.
Use machine learning to dynamically adjust your prices to the current market conditions, taking into account your competition, in order to maximizing your oportunity for revenue and optimize customer satisfaction and inclrease your competitive advantage.
Which is the right time to send your promotion emails, your newsletters or your post notifiactions? Which are these customers which are highly likely to respond to your emails and click the proper links? Which is the right content to send? Machine Learning and AI can directly improve your email and push notification marketing campaigns.
